Hop GmbH
welcome to hop
Hi, I'm Isobel, founder and principal consultant at Hop GmbH. Through fifteen years at global powerhouses like Red Bull, AOL/Huffington Post, and leading creative agencies, I've learned that data is only valuable when it leads to action - and action comes from understanding.
​
At Hop, we go Beyond the Dashboard to transform complex data into clear, compelling narratives that drive decisions. In a world where everyone is expected to be data-literate but few are equipped for it, we serve as the bridge between raw numbers and real insights. Because let's be honest: the world doesn't need more dashboards. What teams need is a shared understanding that aligns decisions from intern to executive.
​
We specialize in helping teams move beyond surface-level reporting to discover the stories within their data. Through our consulting, workshops, and custom analysis, we turn that initial overwhelm into confidence and clarity. Think of us as data translators - we help teams spot the early signals, understand their significance, and take meaningful action.
​
Our mission is simple but crucial: to make data storytelling accessible, actionable, and maybe even a little bit fun. Because when teams truly understand their data, they make better decisions, create stronger alignment, and drive real change.
Because data should spark conversations, not confusion.
You know that feeling when you're staring at a dashboard, knowing there's something important in there, but can't quite put your finger on it? That's where we come in. We're the bridge between complex data and the teams who need to use it.
What makes us different?​
​
Breaking Down Barriers
We don't just crunch numbers - we're your data translators, turning complex metrics into conversations anyone can join. Think of us as your friendly neighborhood data interpreters, making sure no insight gets lost in translation.
​
Been There, Done That
From crafting content that drives engagement to analyzing the metrics that prove it works, we've sat on both sides of the table. We speak both languages fluently: data and human.
​
Actions Speak Louder Than Dashboards
We believe data is only valuable when it leads to action. That's why everything we do focuses on helping your team move from "Here are some numbers" to "Here's what we should do next."
No Jargon Required
Complex ideas? Yes. Complicated language? Never. We translate data into stories that resonate, whether you're a seasoned analyst or someone who breaks out in a cold sweat at the mention of spreadsheets.
Your Vision, Our Expertise
Every business has unique data stories waiting to be told. We help you find yours, shape it, and use it to drive decisions that matter.
